By enjoying fans numerous and demographics, striking a balance between consistency and adaptability and taking the time to hear customers Profano has found a method to keep its interlocking bricks https://lego-x.com/2020/02/05/lego-stores-use-virtual-data-rooms/ in the hands of millions. It’s a model that other companies should follow, says McKee.

To incorporate financing 1948, Ole Kirk Kristiansen and his workshop had just starting producing a variety of wooden playthings. It wasn’t until the following day that they begun using a fresh plastic-injection moulding machine to generate plastic stones, which quickly gave all of them an advantage above their competition in the booming post-war market.

In 49, they started producing the bricks with studs built in to enable them to hole together. It was a key iteration, making the bricks a lot more stable and sturdy. Later, in 1958, they manufactured a major improvement with the release of what is known seeing that the “stud and coupling system”, which usually ensures that each and every Lego brick fits with any other stone. These two vital iterations are why Profano sets developed 40 years earlier still interlock seamlessly with those designed today.

Over time, Lego provides kept the finger for the pulse of pop lifestyle by joining up with big-name franchises including Star Wars and Harry Potter. It has also embraced the community of adults which have been fans of the brand, known as AFOLs (Adult Supporters of Lego), with a variety of sets such as Back to the Near future DeLorean time machine and a set of female Nasa scientists.